TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
AU  - Peter,J.Paul
TI  - Consumer behavior and marketing strategy
SN  - 0256139040
AV  - HF5415.3 .P44 1996
U1  - 658.8/342 20
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Consumer behavior
KW  - Marketing
N1  - Originally published as: Consumer behavior: marketing strategy perspectives, 1987; Includes bibliographical references (p. 661-705) and indexes
ER  -