TY  - BOOK
AU  - Kern,Russell
TI  - S.U.R.E.-fire direct response marketing: generating business-to-business sales leads for bottom-line success 
SN  - 0658006223
AV  - HF5861 .K45 2001
PY  - 2001///
CY  - New York 
PB  - McGraw-Hall
N1  - Includes bibliographical references and index; Includes webliographies (p. 259-261)
ER  -