Kern, Russell. <br/><br/>
S.U.R.E.-fire direct response marketing :  generating business-to-business sales leads for bottom-line success / 

 - New York   McGraw-Hall,  2001. 
 - xxii, 277 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. Includes webliographies (p. 259-261). 
<br/><br/><label>ISBN: </label>0658006223 
<br/><br/><label>LC Class. No.: </label>HF5861  / .K45 2001