TY  - BOOK
AU  - Adcock, Dennis.(editor)
TI  - Marketing: principles and practice 
SN  - 0273601466
AV  - HF5415 .M43 1993
U1  - 658.8 20
PY  - 1993///
CY  - London
PB  - Pitman Pub.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -