Adcock, Dennis.(editor) <br/><br/>
Marketing :  principles and practice / 
Dennis Adcock ... [et al.]. 
 - London :  Pitman Pub.,  1993. 
 - ix, 386 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273601466 
<br/><br/><label>LCCN: </label>93231771  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M43 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8