TY  - BOOK
AU  - Duboff,Robert S.
AU  - Spaeth,Jim
TI  - Market research matters: tools and techniques for aligning your business 
SN  - 0471360058 (cloth : alk. paper)
AV  - HF5415.2 .D85 2000
U1  - 658.8/3 21
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/wiley046/00025183.html
UR  - http://www.loc.gov/catdir/description/wiley0310/00025183.html
UR  - http://www.loc.gov/catdir/toc/onix05/00025183.html
ER  -