Duboff, Robert S.,  1948- <br/><br/>
Market research matters :  tools and techniques for aligning your business / 
Robert Duboff, Jim Spaeth. 
 - New York :  Wiley,  c2000. 
 - vii, 312 p.  :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471360058 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>00025183  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .D85 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/3