TY - BOOK AU - Kotler,Philip TI - Marketing management SN - 0130122173 AV - HF5415.13 .K841 2000 U1 - 658.8 21 PY - 2000/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - Marketing KW - Management N1 - Includes bibliographical references and indexes ER -