Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - Millennium ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2000. 
 - xxxii, 718, [32] p. :  col. ill. ;  26 cm. 
 - The Prentice Hall international series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0130122173 
<br/><br/><label>LCCN: </label>98052099  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K841 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8