Advertising excellence / Courtland L. Bovée ... [et al.]. - New York : McGraw-Hill, c1995. - 1 v. (various pagings) ; ill. (some col.) ; 29 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

007006847X (alk. paper)

94012495


Advertising.

HF5804 / .Ab91 1995

659.1