TY  - BOOK
AU  - Wilson,R.M.S.
AU  - Gilligan,Colin
ED  - Chartered Institute of Marketing.
TI  - Strategic marketing management: planning, implementation, and control 
SN  - 075062244X
AV  - HF5415.69 .W69 1997
PY  - 1997///
CY  - Oxford 
PB  - Butterworth-Heinemann
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/description/els033/98115257.html
UR  - http://www.loc.gov/catdir/toc/els032/98115257.html
ER  -