Wilson, R. M. S. <br/><br/>
Strategic marketing management :  planning, implementation, and control / 

 - 2nd ed. 
 - Oxford   Butterworth-Heinemann,  1997. 
 - xx, 827 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>075062244X 
<br/><br/><label>LC Class. No.: </label>HF5415.69  / .W69 1997