TY  - BOOK
AU  - Smith,Aaron
AU  - Stewart,Bob
TI  - Introduction to sport marketing
T2  - Sport Management Series
SN  - 9781138022959 (Hardback)
AV  - GV716 .S6 2015
U1  - 796.0688 23
PY  - 2015///
CY  - London, New York
PB  - Routledge
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index; 1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control
ER  -