Smith, Aaron,  1972- <br/><br/>
Introduction to sport marketing / 
Aaron C.T. Smith and Bob Stewart. 
 - Second edition. 
 - x, 323 pages ;  26 cm. 
 - Sport Management Series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control. 
<br/><br/><label>ISBN: </label>9781138022959 (Hardback) 
<br/><br/><label>LCCN: </label>2014029402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.
<br/><br/><label>LC Class. No.: </label>GV716  / .S6 2015 
<br/><br/><label>Dewey Class. No.: </label>796.0688