TY  - BOOK
AU  - Moore,Gwyneth
TI  - Fashion promotion: building a brand through marketing and communication 
T2  - Basics fashion management
SN  - 9782940411870 (pbk.)
AV  - HD9940 .A2M66 2012
U1  - 687.0688 23
PY  - 2012///
CY  - Lausanne, Switzerland
PB  - AVA Academia
KW  - Fashion merchandising
KW  - Internet marketing
KW  - Public relations
N1  - Includes bibliographical references and index
ER  -