Moore, Gwyneth.

Fashion promotion : building a brand through marketing and communication / Gwyneth Moore. - Lausanne, Switzerland : AVA Academia, 2012. - 176 p. : ill. (chiefly col.) ; 23 cm. - Basics fashion management ; 2 . - Basics fashion management ; 2 .

Includes bibliographical references and index.

9782940411870 (pbk.) 2940411875 (pbk.)

2012540466


Fashion merchandising.
Internet marketing.
Public relations.

HD9940 / .A2M66 2012

687.0688