Fashion promotion : building a brand through marketing and communication /
Gwyneth Moore.
- Lausanne, Switzerland : AVA Academia, 2012.
- 176 p. : ill. (chiefly col.) ; 23 cm.
- Basics fashion management ; 2 .
- Basics fashion management ; 2 .
Includes bibliographical references and index.
9782940411870 (pbk.) 2940411875 (pbk.)
2012540466
Fashion merchandising. Internet marketing. Public relations.