Kotler, Philip. <br/><br/>
Corporate social responsibility :  doing the most good for your company and your cause / 
Philip Kotler and Nancy Lee. 
 - Hoboken, N.J. :  Wiley,  c2005. 
 - x, 307 p. :  ill. ;  24 cm. 
<br/><br/> Published simultaneously in Canada. 
<br/><br/>Includes bibliographical references (p. 277-295) and index. 
<br/><br/>The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. 
<br/><br/><label>ISBN: </label>0471476110 (cloth) 
<br/><br/><label>LCCN: </label>2004020375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social responsibility of business.<br/>Social marketing.<br/>Corporations--Charitable contributions.<br/>Corporate image.
<br/><br/><label>LC Class. No.: </label>HD60  / .K84 2005 
<br/><br/><label>Dewey Class. No.: </label>658.4/08