Kotler, Philip <br/><br/>
Principles of marketing 

 - 17th ed. 
 - New York :  Pearson,  2018. 
 - 734p. :  ill. ; 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1292220171 
<br/><br/><label>LC Class. No.: </label>HF5415  / K84 2018