Kotler, Philip <br/><br/>
Principles of marketing 

 - 14th ed. 
 - New York :  Pearson,  2013. 
 - (various paging) :  ill. ; 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273779826 
<br/><br/><label>LC Class. No.: </label>HF5415  / .K84 2013