TY  - BOOK
AU  - Luttrell,Regina
AU  - Capizzo,Luke W.
TI  - Public relations campaigns: an integrated approach 
SN  - 9781506332512 (pbk. : alk. paper)
AV  - HM1221 .L96 2019
U1  - 659.2 23
PY  - 2019///]
CY  - Los Angeles
PB  - SAGE
KW  - Public relations
N1  - Includes bibliographical references (pages 254-266) and index; About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index
ER  -