Luttrell, Regina,  1975- <br/><br/>
Public relations campaigns :  an integrated approach / 
Regina M. Luttrell, Syracuse University, New York, Luke W. Capizzo, University of Maryland, College Park. 
 - 1st ed. 
 - xxvii, 276 pages ;  24 cm 
<br/><br/>Includes bibliographical references (pages 254-266) and index. 
<br/><br/>About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index. 
<br/><br/><label>ISBN: </label>9781506332512 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2017048146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HM1221  / .L96 2019 
<br/><br/><label>Dewey Class. No.: </label>659.2