TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl
TI  - Marketing
SN  - 978111821647
AV  - HF 5415 .L17 2013
PY  - 2013///
CY  - Brazil
PB  - Cengage
N1  - Include index
ER  -