Jawitz, William. <br/><br/>
Understanding mass media / 
William Jawitz. 
 - 5th ed. 
 - Lincolnwood, Ill. :  National Textbook Co.,  c1996. 
 - xv, 512 p. :  ill. (some col.) ;  25 cm. 
<br/><br/> Rev. ed. of: Understanding mass media / Jeffrey Schrank. 4th ed. 1991. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844258318 
<br/><br/><label>LCCN: </label>94068800  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .J32 1996 
<br/><br/><label>Dewey Class. No.: </label>302.23