Kurtz, David L. <br/><br/>
Contemporary marketing 

 - 15th ed. 
 - London :  South-Western Cengage Learning,  2014. 
 - (various paging) :  ill. ; 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1111221782 
<br/><br/><label>LC Class. No.: </label>HF5415  / .K96 2014