TY  - BOOK
AU  - Jobber, David
AU  - Ellis-Chadwick, Fiona
TI  - Principles and practice of marketing
SN  - 0077140001
AV  - HD30.28 .J63 
PY  - 2013///
CY  - London
PB  - McGraw-Hill
N1  - Includes bibliographical references and index
ER  -