Jobber, David <br/><br/>
Principles and practice of marketing 

 - 7th ed. 
 - London :  McGraw-Hill,  2013. 
 - xxxv,885p. :  ill. ; 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0077140001 
<br/><br/><label>LC Class. No.: </label>HD30.28  / .J63