TY  - BOOK
AU  - Arens, William F.
AU  - Weigold, Michael F.
TI  - Contemporary advertising and integrated marketing communication
SN  - 9781260570830
AV  - HF 5821 .A3 2021
PY  - 2021///
CY  - New York
PB  - McGraw Hill
N1  - Include index
ER  -