Arens, William F. <br/><br/>
Contemporary advertising and integrated marketing communication 

 - 6th ed. 
 - New York  McGraw Hill  2021 
 - xxxi,702p.:  ill.; 
<br/><br/>Include index 
<br/><br/><label>ISBN: </label>9781260570830 
<br/><br/><label>LC Class. No.: </label>HF 5821  / .A3 2021