TY  - BOOK
AU  - Gourville,John T.
AU  - Quelch,John A.
AU  - Rangan,V.Kasturi
TI  - Problems and cases in health care marketing
SN  - 0072887761 (alk. paper)
AV  - RA410.56 .P94 2005
U1  - 362.1/068/8 22
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Medical care
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh051/2003060254.html
UR  - http://www.loc.gov/catdir/toc/mh041/2003060254.html
ER  -