Problems and cases in health care marketing / 
[edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan. 
 - Boston :  McGraw-Hill/Irwin,  c2005. 
 - viii, 440 p. :  ill., maps ;  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072887761 (alk. paper) 
<br/><br/><label>LCCN: </label>2003060254 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing.
<br/><br/><label>LC Class. No.: </label>RA410.56  / .P94 2005 
<br/><br/><label>Dewey Class. No.: </label>362.1/068/8