TY  - BOOK
AU  - Reich, Allen Z.
TI  - Marketing Management for the Hospitality Industry: :a strategic approach
SN  - 0471310123
AV  - TX911.3.M3 R27 1997
PY  - 1997///
CY  - New York
PB  - John Wiley & Sons 
N1  - Includes Bibliographical references and index
ER  -