Reich, Allen Z. <br/><br/>
Marketing Management for the Hospitality Industry  :a strategic approach 

 - New York  John Wiley & Sons   1997 
 - xix, 530p.:  ill.; 
<br/><br/>Includes Bibliographical references and index 
<br/><br/><label>ISBN: </label>0471310123 
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / R27 1997