Jolly, Vijay K. Commercializing new technologies : getting from mind to market / Vijay K. Jolly. - Boston, Mass. : Harvard Business School Press, c1997. - xxi, 410 p. : ill. ; 24 cm. Includes bibliographical references (p. 379-392) and index. ISBN: 0875847609 (alk. paper) LCCN: 96048032 Subjects--Topical Terms: Inventions--Marketing. LC Class. No.: T339 / .J68 1997 Dewey Class. No.: 658.5/75