TY  - BOOK
AU  - Mullins, John W.
AU  - Walker, Orville C.
AU  - Boyd, Herper W.
AU  - Larreche, Jean-Claude
TI  - Marketing Management
SN  - 0071111697
AV  - HF541.13 .M34
PY  - 1990///
CY  - London
PB  - McGraw-Hill
N1  - includes index
ER  -