Mullins, John W. <br/><br/>
Marketing Management 

 - 5th ed. 
 - London  McGraw-Hill  1990 
 - xxiii, 520 p.: 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0071111697 
<br/><br/><label>LC Class. No.: </label>HF541.13  / .M34