Perreault, William D. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 13th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  c2012. 
 - xl, 640, 32, 10 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780078028885 (acidfree paper) 0078028884 (acidfree paper) 
<br/><br/><label>LCCN: </label>2011027873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P42 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8