TY  - BOOK
AU  - Kotler,Philip
AU  - Pettitt,Stephen
TI  - Principles of marketing
SN  - 9780273695592
AV  - HF5415 .K84 1980
U1  - 658.8 22
PY  - 1980///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0715/2006045653.html
ER  -