Jobber, David <br/><br/>
Principles and Practice of Marketing 

 - 6th. ed. 
 - New York  McGraw-Hill 
 - ill.; xxxi.; 928 p.;  (some col. pics).: 
<br/><br/>Include index 
<br/><br/><label>ISBN: </label>9780077123307 
<br/><br/><label>LC Class. No.: </label>HF 5415  /  . J 57