TY  - BOOK
AU  - Dibb, Sally
AU  - Simkin, Lyndon
AU  - Pride William M.
TI  - Marketing: :Concepts and Strategies
SN  - 9781408032145
AV  - HF 5415 .D 54 2012
PY  - 2012///
CY  - Maxico
PB  - Cengage Learning
N1  - Include index
ER  -