TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 0073661511 (pbk. : alk. paper)
AV  - HF5415.13 .P44 2000
U1  - 658.8 21
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh023/99010058.html
UR  - http://www.loc.gov/catdir/toc/mh022/99010058.html
ER  -