Lamb, Charles W. <br/><br/>
MKTG Whats Inside:  A student-tested, faculty-approved approach to learning Marketing/ 

 - NY  South- Western Cencage learning  2013 
 - xiii,391p.;  ill.; 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>9781133190110 
<br/><br/><label>LC Class. No.: </label>HF5415  / .L17 2013