TY  - BOOK
AU  - Russell,Thomas
AU  - Lane,W.Ronald
AU  - Kleppner,Otto
TI  - Kleppner's advertising procedure
SN  - 0130328774
AV  - HF5823 .K67 2002
U1  - 659.1 21
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -