Russell, Thomas,  1941- <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russell, W. Ronald Lane. 
 - 15th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2002. 
 - xix, 697 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130328774 
<br/><br/><label>LCCN: </label>2001024676 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .K67 2002 
<br/><br/><label>Dewey Class. No.: </label>659.1