Arens, William F.

Contemporary advertising / William F. Arens. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xl, 614 [80]p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .

Includes indexes.

0072964723 (alk. paper)

2005041457


Advertising.

HF5821 / .Ar32 2006

659.1