TY  - BOOK
AU  - Lewis,Herschell Gordon
TI  - How to make your advertising twice as effective at half the cost
SN  - 0134178823
AV  - HF5823 .L58 1986
U1  - 659.1/068/1 19
PY  - 1986///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Costs
N1  - Originally published: Chicago : Nelson-Hall, c1979; Includes index
ER  -