Lewis, Herschell Gordon,  1926-2016. <br/><br/>
How to make your advertising twice as effective at half the cost / 
Herschell Gordon Lewis. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1986. 
 - xiii, 273 p. :  ill. ;  24 cm. 
<br/><br/> Originally published: Chicago : Nelson-Hall, c1979.  Includes index. 
<br/><br/><label>ISBN: </label>0134178823 0134178742 (pbk.) 
<br/><br/><label>LCCN: </label>85009573  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Costs.
<br/><br/><label>LC Class. No.: </label>HF5823  / .L58 1986 
<br/><br/><label>Dewey Class. No.: </label>659.1/068/1