Hair, Joseph F. Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - Boston : Irwin/McGraw-Hill, c2000. - xxii, 682 p. : col. ill. ; 26 cm. - Irwin/McGraw-Hill series in marketing . Includes index. ISBN: 0256195552 (alk. paper) LCCN: 99027710 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 / .H12 2000 Dewey Class. No.: 658.8/3