Mackay, Adrian R.(editor) <br/><br/>
The practice of Advertising/ 

 - 5th ed. 
 - Boston  Elsevier  2005 
 - xxiv,359p.;  ill.; 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>0750661739 
<br/><br/><label>LC Class. No.: </label>HD5811  / .P88 2005