Etzel, Michael J. <br/><br/>
Marketing/ 

 - 12th ed. 
 - Boston  McGraw-hill  2001 
 - xvii,674p.;  ill.; 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>0072430346 
<br/><br/><label>LC Class. No.: </label>HF5415  / .Et8 2001