Lane, W. Ronald, 1940-

Advertising : a framework / W. Ronald Lane, J. Thomas Russell. - 1st ed. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xviii, 378 p. : ill. ; 23 cm.

Includes bibliographical references and index.

0130852201 (pbk.)

00029826


Advertising.

HF5821 / .L24 2001

659.1